Source: Generate

Generate Investment Management has been awarded the prestigious Consumer NZ People’s Choice Award for KiwiSaver, finishing well ahead of its competitors.

“Generate Investment Management was the top-ranked KiwiSaver provider in our 2025 survey, with 80 percent of customers surveyed reporting high levels of overall satisfaction,” said Consumer NZ Chief Executive Jon Duffy.

The People’s Choice Award from Consumer NZ recognises products and services with exceptionally satisfied customers. This marks the fourth consecutive year that Generate has received recognition from Consumer NZ in the KiwiSaver category.

This achievement reflects the strong support of Generate’s members, who commended the provider for outstanding customer service, clear communication, user-friendly digital access, and robust long-term investment performance.

“Winning the Consumer NZ People’s Choice Award is a testament to our focus on excellent service and friendly, helpful advice, as well as strong long-term returns,” said Kristian James, Head of Distribution at Generate.

He added, “It's especially important through times of market volatility that we look after our members and make a real difference to them – offering reassurance, clarity, and a genuine human connection.”

Consumer NZ People’s Choice Awards are based on independent nationwide customer satisfaction surveys and are widely respected across the industry. They serve as a valuable guide for consumers seeking trustworthy and reliable providers.

In addition to receiving this notable award, Generate has also delivered strong long-term performance for its members. For the year ending 31 March 2025, all three original Generate KiwiSaver funds ranked in the top three of their respective categories for 10-year performance:

  • The Generate KiwiSaver Moderate Fund ranked 1st for 10-year returns in the NZ multisector moderate category*

  • The Generate KiwiSaver Growth Fund ranked 3rd for 10-year returns in the NZ multisector growth category*

  • The Generate KiwiSaver Focused Growth Fund ranked 3rd for 10-year returns in the NZ multisector aggressive category*

Despite recent market volatility, each of these funds has consistently remained in the top three of their category for 10-year performance since becoming eligible in June 2023.

Talk to us to see how Generate KiwiSaver can help you get ahead.

*Source: Morningstar KiwiSaver Survey March Quarter End 2025. The Generate Moderate Fund ranked 1st out of 14 NZ Multi Sector Moderate Category Funds; the Generate Growth Fund ranked 3rd out of 14 NZ Multi Sector Growth Category Funds; and The Generate Focused Growth Fund returns ranked 3rd out of 8 NZ Multi Sector Aggressive Category Funds, all for a period of 10 years as of 31/03/2025.